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Facebook Is Broken – We Fixed it

It’s no secret that I am not was not a big fan of Facebook. It used to be an awesome place to do business. Who can...

How to Know Exactly What Content to Deliver to Convert More Prospects

Back in the 1940s, psychologists Fritz Heider and Marianne Simmel conducted an experiment. They showed study participants an animated film consisting of a rectangle...

7 Real-World Ways to Think Like an Artist for Better Content Marketing

Earlier this year, I wrote that I believe art plays a critical role in content marketing. But what does that actually mean? When you think...

How to Create Content that Deeply Engages Your Audience

Art Silverman had a vendetta against popcorn. Silverman wanted to educate the public about the fact that a typical bag of movie popcorn has...

The Wise Content Marketer’s Guide to Sensible SEO

Search engine optimization — SEO — is one of those “you love it or you hate it” topics. Some get a charge out of the...

How to Run a Sustainable Writing Business (Where the Backbone of Success Is Simply...

You may love to write. You may get a lot of positive feedback on your writing. And you may have even picked up many great writing...

5 Elements that Build a Roster of Terrific Clients

In the podcast episode I recorded recently with Seth Godin, we talked about storytelling — and he made a point I thought was fascinating....

3 Important SEO Steps to Take Right Away

  What if we’re thinking about SEO all wrong? You won’t be shocked to see such a question posed on this site — one that harbors...

Making a Living Writing Ebooks: Here’s How It Works Today

Once upon a time, there was a straightforward solution to “monetizing” your website when you got tired of trying to make AdSense work: Write an...

Staying Ahead of Mobile & Desktop Shifts

According to a recent BrightEdge study, 57 percent of traffic now is coming from mobile and tablets. This fact emphasizes that audiences are more...
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